Empowering Innovation: Exploring the Phenomenon of Crowdfunding

crowdfunding what is it

Raising funds through crowdfunding has emerged as a feasible strategy for numerous endeavours. This method is often favoured by those who may not possess the means to access conventional funding routes. Crowdfunding websites like Kickstarter, GoFundMe, and Indiegogo have grown in popularity as platforms for individuals and entities to secure financing for a diverse array of projects and causes, which can include everything from pioneering product creation to healthcare costs.

Crowdfunding involves mobilizing a diverse group of people, including friends, family, customers, and individual investors, to raise funds. This strategy harnesses the power of a wide network of individuals, primarily utilizing online platforms and social media, to extend its reach and gain more visibility.

Since the inception of crowdfunding, it has drastically impacted the traditional financing landscape, presenting a competitive and accessible alternative for raising funds. It’s not just a finance-raising mechanism but also a powerful tool to build a community of passionate supporters for a project or business.

Featured Kickstarter Campaign:

MOZA AI RoboHands: High-Tech Innovative 4D Massager

Comprehensive Heat Therapy | MOZA Superpower™ Centrifugal Rotating Massage Technology | Essential Oil Appliable | Boosted Immunity

Different Types of Crowdfunding

Different Types of Crowdfunding

There are different types of crowdfunding:

Donation-based crowdfunding

Where people donate towards a cause they want to support with no expectation of a return.

Rewards-based crowdfunding

Backers receive a reward for their contribution, which is typically a product or service that the project produces.

Equity-based crowdfunding

Contributors receive shares or a percentage of the ownership of the company they are funding.

Debt crowdfunding (or peer-to-peer lending)

Investors receive their money back with interest over time.

Featured Indiegogo Campaign:

MoonPass Lookouts: Your Elevated Forest Experience

Glass Roof. Private Sauna & Bathroom. Complete Privacy & Stunning Scenery. Pet-Friendly. Stargazing

Benefits of Crowdfunding Platforms

  • Access to Capital: Crowdfunding platforms provide an effective way to raise funds, particularly for startups and small businesses which may struggle to secure traditional funding.
  • Market Validation: If your project is successful in attracting funding, it’s a good indicator that there’s demand for your product or service.
  • Marketing and Exposure: Crowdfunding campaigns can also serve as marketing tools. A well-executed campaign can increase the visibility and public awareness of a brand or product.
  • Feedback and Community Engagement: These platforms provide a channel to engage with backers. Entrepreneurs can get direct feedback and build a community around their projects.

Disadvantages of Crowdfunding Platforms

  • Failed Campaigns: Not every crowdfunding campaign is successful. If you don’t reach your funding goal, you may not receive any funds, depending on the platform’s policy.
  • Time-Consuming: Running a crowdfunding campaign takes significant effort and time. Preparing the campaign, creating promotional materials, and then managing the campaign can be a full-time job.
  • Fraud and Scams: There’s always a risk of fraudulent campaigns designed to scam contributors.
  • Public Exposure: If your campaign fails or if your business struggles to fulfil promises made during the campaign, this can negatively impact your brand’s reputation.

Featured Kickstarter Campaign:

TruRest: A forward-leaning rest aid solution

A forward-leaning rest aid that supports your full body for exceptional in-flight comfort. Highly adjustable | Compact | TSA-Approved

Popular Crowdfunding Sites


Kickstarter is a platform for creative projects ranging from films, games, music, art, design, and technology. It follows an all-or-nothing funding policy meaning if a campaign does not reach its goal, the creator does not receive any funds.


Indiegogo is a platform for entrepreneurs to launch new and groundbreaking products. Unlike Kickstarter, Indiegogo allows you to choose between receiving funding as you go or only if your goal is met.


GoFundMe is primarily a platform for personal fundraising causes. People use it for everything from personal health challenges to community projects.


Patreon is a platform that allows creators to earn a monthly income by providing rewards and perks to their subscribers. It’s great for bloggers, musicians, and artists who create content regularly.


SeedInvest is an equity-based crowdfunding platform providing startups with capital from individual investors. The platform is highly selective, accepting only 1% of the startups that apply.


CircleUp is another equity-based crowdfunding platform that focuses on consumer brands in the retail and food industries.

Each of these platforms offers different features and benefits, so the choice of platform depends on the type of project, funding needs, and the specific target audience.

Crowdfunding FAQs

What is crowdfunding?

Crowdfunding is a method of raising funds for a project or venture by collecting small contributions from a large number of people, typically through an online platform.

How does crowdfunding work?

In crowdfunding, project creators set up a campaign on a crowdfunding platform, describing their project and setting a funding goal. They then promote their campaign to attract backers who contribute money towards the project. If the funding goal is reached within the specified timeframe, the project receives the funds. Otherwise, the funds are returned to the backers.

What are the different types of crowdfunding?

There are several types of crowdfunding, including donation-based crowdfunding (backers contribute without expecting anything in return), reward-based crowdfunding (backers receive non-financial rewards), equity crowdfunding (backers receive a share in the project), and debt crowdfunding (backers provide a loan to the project).

What are the benefits of crowdfunding?

Crowdfunding offers various benefits, such as access to capital without relying solely on traditional sources like banks, the ability to validate and gauge market interest in a product or idea, and the opportunity to build a community around a project.

Are there any risks associated with crowdfunding?

While crowdfunding can be a great way to raise funds, it does come with some risks. Projects may not reach their funding goals, leaving creators without the necessary funds. Additionally, there may be challenges in fulfilling promises made to backers, and there is always a risk of fraud or misuse of funds.

Which crowdfunding platform should I use?

There are numerous crowdfunding platforms available, each with its own features and focus. Popular platforms include Kickstarter, Indiegogo, GoFundMe, and Patreon. The choice of platform depends on the type of project, funding goals, and target audience.

Do I need to offer rewards or equity to backers?

While not all crowdfunding campaigns offer rewards or equity, providing incentives can increase the likelihood of attracting backers. Reward-based crowdfunding often includes tiers of rewards based on contribution levels, while equity crowdfunding involves offering a share in the project or company.

Can I crowdfund for any type of project?

Crowdfunding can be used for a wide range of projects, including entrepreneurial ventures, creative projects (e.g., films, music albums, art), social causes, nonprofit initiatives, and personal needs (e.g., medical expenses, education). However, there may be certain restrictions or guidelines depending on the platform and the nature of the project.

Is crowdfunding regulated?

Crowdfunding is subject to regulations and laws that vary by country. Equity crowdfunding, in particular, is often subject to securities regulations to protect investors. It’s important for project creators to understand and comply with the applicable regulations in their jurisdiction.

How do I promote my crowdfunding campaign?

Promoting your crowdfunding campaign is crucial for its success. Utilize social media, email marketing, personal networks, and targeted advertising to reach potential backers. Engage with your audience, share updates about the project, and leverage the power of storytelling to attract and retain supporters.