How To Invest In Jewellery – Here Are Our Top Tips

jewellery as investment

Jewellery is often considered a luxury item that is used for adornment or as a gift for a loved one. However, it can also be an investment that appreciates in value over time. The value of jewellery is influenced by a number of factors, including the quality of the materials used, the craftsmanship involved, and the brand reputation.

We have previously written about the most sought-after watches for men on the market. These can often also be seen as excellent investments if care is taken to choose the right model. 

Among women, there are also several accessories that can be considered good investments – including jewellery. Here we identify the best jewellery brands on the market and take a closer look at what you should consider when investing in jewelry.

Why Jewellery Can Be A Good Investment

Why Jewellery Can Be A Good Investment

Jewellery can be a good investment for several reasons. Firstly, high-quality jewellery made from precious metals and stones can hold its value and even appreciate over time. This is because the demand for such items remains high, and their rarity ensures their value.

Additionally, jewellery can be a portable and easily liquidated asset. Unlike real estate or stocks, jewellery is easy to transport and can be sold quickly if the need arises. It also provides an opportunity for diversification in an investment portfolio.

Moreover, jewellery can hold sentimental value, which can add to its overall worth. Family heirlooms or pieces with historical significance can fetch higher prices at auction or resale.

It is important to note, however, that not all jewellery is a good investment. Careful consideration and research should be done before investing in a piece. Factors such as the quality of the materials, craftsmanship, and brand name can all affect the value of jewellery.

Recommended books about jewellery:

Best Brands For Investing In Jewellery

There are many brands that produce high-quality jewellery that can be considered as investment pieces. Some of the best brands for jewellery investments include:


Cartier is a prestigious and iconic jewellery brand known for its timeless and exquisite designs. Founded in Paris in 1847 by Louis-François Cartier, the company has a rich history of creating luxurious jewellery and watches for royalty, celebrities, and high society.

Cartier’s unique designs, exceptional craftsmanship, and use of high-quality materials have made it a favourite among discerning customers. The brand’s signature pieces, such as the Cartier Love bracelet and the Cartier Tank watch, have become cultural icons and are coveted by collectors and enthusiasts around the world.

Over the years, Cartier has expanded its offerings beyond traditional jewellery and watches to include leather goods, fragrances, and accessories, all of which reflect the brand’s commitment to elegance and sophistication. Despite its growth and success, Cartier has remained true to its heritage, and its designs continue to be inspired by the brand’s rich history and French sensibility.

Today, Cartier is a symbol of luxury and refinement, and its jewellery and watches are still among the most coveted in the world. With a focus on craftsmanship, creativity, and innovation, Cartier continues to set the standard for high-end jewellery and remains a beloved brand for generations to come.

The most iconic Cartier jewellery

Love bracelet
best jewellery as investment

The Cartier Love bracelet is a timeless piece of jewellery that has been popular for over 50 years. Designed by Aldo Cipullo in 1969, the bracelet features a unique screw motif that symbolizes the idea of locking one’s love onto their wrist. The bracelet is made of solid gold and comes in a variety of colours, including yellow gold, rose gold, white gold, and platinum.

The Cartier Love bracelet has been worn by numerous celebrities, including Elizabeth Taylor and Sophia Loren, and has become a status symbol for those who can afford it. Its simple yet elegant design has made it a popular choice for both men and women, and it has remained a classic piece of jewellery that never goes out of style.

One of the unique features of the Cartier Love bracelet is that it can only be removed with a special screwdriver that comes with the bracelet. This makes it a popular choice for couples who want to symbolize their commitment to each other, as they can wear the bracelet as a constant reminder of their love.

Trinity ring
best brands jewellery as investment

The Cartier Trinity ring was first created in 1924 by Louis Cartier, the grandson of the founder of Cartier, and has since become an iconic symbol of the luxury brand.

The Trinity ring is composed of three interlocking bands, each made of a different type of gold: yellow gold for fidelity, rose gold for love, and white gold for friendship. Together, these bands represent the interconnectedness of these three essential values in life.

It has also been interpreted in various forms, such as the Trinity necklace and Trinity bracelet. The Cartier Trinity ring remains a classic and elegant piece of jewellery that continues to be cherished by women all over the world. 

Its timeless design and symbolic meaning make it a perfect gift for special occasions or a stunning addition to any jewellery collection.

Panthère de Cartier watch
best women's watch as investment

The Panthère de Cartier watch is a timeless piece of luxury that has been a symbol of elegance and style since its introduction in the 1980s. This watch is known for its sleek design, with a square case and a linked bracelet that drapes gracefully around the wrist. The panther motif on the dial and the bracelet links adds a touch of sophistication and charm to the watch.

The Panthère de Cartier watch is available in a variety of materials, including stainless steel, yellow gold, and rose gold. The watch is also available in different sizes, making it a versatile accessory for both men and women. The quartz movement ensures precision timekeeping, while the scratch-resistant sapphire crystal protects the watch face from damage.

Over the years, the Panthère de Cartier watch has been a favourite of celebrities, including Princess Diana, Elizabeth Taylor, and Pierce Brosnan. It has also been featured in numerous films and television shows, further cementing its status as a timeless icon.

Read more about Cartier:

Tiffany & Co.

Tiffany & Co. is a luxury jewellery brand known worldwide for its exquisite designs, exceptional quality, and iconic blue boxes. Established in New York City in 1837, Tiffany & Co. has been a leading name in the jewellery industry for over 180 years.

Tiffany & Co. is renowned for its timeless and elegant designs, with many of its pieces becoming classics that have stood the test of time. The brand’s signature collections, including the Tiffany Setting engagement ring, the Tiffany T collection, and the Atlas collection, are instantly recognizable and coveted by jewellery lovers around the globe.

In addition to its iconic designs, Tiffany & Co. places great emphasis on the quality of its materials and craftsmanship. The brand is known for using only the finest materials, including conflict-free diamonds and responsibly sourced precious metals, in all of its pieces. The meticulous attention to detail and high standards of craftsmanship ensure that each Tiffany & Co. piece is of exceptional quality and durability.

Tiffany & Co.’s commitment to sustainability and ethical sourcing is also a major part of its brand identity. The company has made significant efforts to reduce its environmental impact, including using recycled materials in its jewellery and packaging and implementing sustainable business practices.

The most iconic Tiffany & Co. jewellery

Tiffany Setting engagement ring
The most iconic Tiffany & Co. jewellery

The Tiffany Setting is one of the most iconic and timeless engagement rings in the world. It was first introduced by Charles Lewis Tiffany, the founder of Tiffany & Co., in 1886 and quickly became a symbol of true love and commitment.

The ring’s design is simple yet elegant, featuring a solitaire diamond set in six prongs that elevate the stone and allow it to catch and reflect light beautifully. The prongs are meticulously crafted to hold the diamond securely in place while also showcasing its brilliance and fire.

The Tiffany Setting has remained a popular choice for engagement rings for over a century, and it’s not hard to see why. Its classic design and impeccable craftsmanship make it a true work of art that will never go out of style. Whether you prefer a traditional round diamond or a more modern shape, the Tiffany Setting can be customized to suit your individual taste and style.

Atlas Collection
The most iconic Tiffany & Co. jewellery

The Tiffany & Co. Atlas collection is a timeless and iconic jewellery line that showcases the brand’s commitment to precision and quality. Named after the Greek god Atlas, who held up the heavens, the collection features a distinctive Roman numeral motif that symbolizes strength, endurance and the passage of time.

The Atlas collection was first introduced in 1995, and since then, it has become one of the brand’s most recognizable and sought-after collections. The designs range from delicate bracelets and necklaces to bold rings and cuffs, all featuring the distinctive Atlas motif.

Crafted from high-quality materials such as 18k gold and sterling silver, the Atlas collection pieces are meticulously crafted with attention to detail and quality. Each piece is designed to be versatile and can be worn alone or layered with other pieces for a unique look.

One of the most popular pieces in the collection is the Atlas Open Wide cuff, which features an open design and a bold Roman numeral motif that wraps around the wrist. Another favourite is the Atlas Cocktail watch, which features a diamond-studded Roman numeral dial and an elegant leather strap.

Elsa Peretti Bone Cuff
most iconic jewellery designs

The Tiffany & Co. Elsa Peretti Bone cuff is a stunning piece of jewellery that combines modern design with timeless elegance. Designed by Italian artist Elsa Peretti for the iconic jewellery brand Tiffany & Co., this cuff has become a favourite among fashion-forward individuals and collectors alike.

The cuff is made of 18k gold and features a sculptural design that mimics the shape of a bone. The simplicity of the design is what makes it so striking – it’s a perfect example of less being more. The smooth, fluid lines of the cuff make it look like it was moulded directly onto the wearer’s wrist, giving it a natural and effortless feel.

One of the things that makes the Elsa Peretti Bone cuff so unique is its versatility. It can be worn as a statement piece on its own or layered with other bracelets and bangles for a more bohemian look. The cuff also comes in a variety of sizes, making it a great option for those with smaller or larger wrists.

The Elsa Peretti Bone cuff has become a symbol of modern luxury and is considered a must-have item in any serious jewellery collection. Its timeless design and high-quality craftsmanship ensure that it will be cherished for generations to come.

In addition to the 18k gold version, the Elsa Peretti Bone cuff also comes in sterling silver, making it a more affordable option for those who still want to own a piece of this iconic design.

Read more about Tiffany & Co.:

Van Cleef & Arpels

Van Cleef & Arpels is a renowned jewellery brand that has been synonymous with luxury and elegance since its founding in 1896. Known for its intricate and exquisite designs, the brand has become a favourite among high-end jewellery connoisseurs and celebrities.

The brand has a rich history and has created timeless pieces that have stood the test of time. Its jewellery is often inspired by nature, with designs that feature floral motifs, butterflies, and animals. Each piece is meticulously crafted using only the finest materials, such as diamonds, sapphires, rubies, and emeralds, and is known for its exceptional quality and craftsmanship.

One of Van Cleef & Arpels’ most iconic designs is the Alhambra collection, which features delicate clover motifs in various gemstone combinations. The collection has been a staple of the brand for over 50 years and continues to be a popular choice among jewellery enthusiasts.

Van Cleef & Arpels has also gained recognition for its high-end watch collections. Its watches are known for their precision, style, and sophistication and are often adorned with diamonds and other precious gemstones.

The Most Iconic Van Cleef & Arpels jewellery

Alhambra Necklace
the most iconic jewellery

The Van Cleef & Arpels Alhambra necklace is an iconic piece of jewellery that has been popular among fashion-conscious women since its introduction in 1968. The necklace is named after the Alhambra Palace in Granada, Spain, which is known for its intricate geometric designs and motifs.

The Alhambra necklace features a series of small, clover-shaped motifs made from various materials, such as mother-of-pearl, onyx, malachite, and diamonds, which are strung together on a delicate chain. The clover motif is a signature of the Van Cleef & Arpels brand, and it has become a symbol of luck and good fortune.

The design of the Alhambra necklace is simple yet elegant, and it can be worn with a variety of outfits, making it a versatile piece of jewellery. The necklace has been seen on many famous women, including Grace Kelly, who wore it in a photo shoot for Vogue magazine.

Today, the Alhambra necklace remains a popular item among jewellery collectors and enthusiasts. It is available in a range of materials and sizes, making it accessible to a wide range of consumers. 

Zip Necklace
the most iconic jewellery on the market

The Van Cleef & Arpels zip necklace is an iconic piece of jewellery that has captivated the world with its unique design and exquisite craftsmanship. Originally created in the 1930s, it was inspired by the zipper, which was a relatively new invention at the time.

The necklace features a functional zipper that can be opened and closed, allowing it to be worn in a variety of ways. When fully zipped, it forms a sleek and sophisticated choker. When unzipped, it transforms into a longer necklace, with the zipper serving as a decorative element.

Crafted from precious metals and adorned with diamonds and other precious gemstones, the zip necklace is a true work of art. Each piece is meticulously handcrafted by skilled artisans, ensuring that every detail is perfect.

Over the years, the zip necklace has been worn by some of the world’s most fashionable women, including the Duchess of Windsor, Elizabeth Taylor, and Princess Grace of Monaco. It has become a symbol of elegance and sophistication and a testament to the creativity and ingenuity of the Van Cleef & Arpels brand.

Today, the zip necklace continues to be a sought-after piece of jewellery, and it remains one of the most iconic designs in the world of haute joaillerie. Whether worn as a choker or a long necklace, it is a true statement piece that is sure to turn heads and inspire admiration.

Read more about Van Cleef & Arpels:


Bulgari is a luxury Italian jewellery brand that has become synonymous with sophistication and glamour. Founded in Rome in 1884, the brand has built a reputation for crafting exquisite pieces that are both timeless and contemporary.

Bulgari’s jewellery designs are renowned for their bold, colourful combinations of precious stones and metals, creating a distinctive aesthetic that is instantly recognisable. The brand is particularly famous for its use of the “cabochon” cut, a technique that enhances the depth and intensity of gemstones.

In addition to its stunning jewellery collections, Bulgari is also renowned for its luxury watches, accessories, and fragrances. The brand’s commitment to quality craftsmanship and innovative design has earned it a loyal following among discerning customers and celebrities alike.

Bulgari is a brand that continues to push the boundaries of luxury jewellery design, creating beautiful, unique pieces that are cherished by generations of customers. With a rich history and a commitment to excellence, Bulgari remains one of the world’s most revered jewellery brands.

The Most Iconic Bulgari Jewellery

Serpenti Watch
the most iconic watch designs for women

The Bulgari Serpenti watch is an iconic timepiece that embodies the brand’s bold and luxurious style. The watch’s unique design features a serpent-like bracelet made of polished metal or leather, with the serpent’s head serving as the watch’s face. The serpent motif is a nod to Bulgari’s Roman heritage and has become synonymous with the brand’s identity.

The Serpenti watch is available in a variety of sizes, colours, and materials, including diamonds, gold, and enamel. Each watch is handcrafted by skilled artisans, ensuring its exceptional quality and attention to detail. The Serpenti is not only a functional timepiece but also a piece of wearable art that makes a statement.

Over the years, the Bulgari Serpenti watch has been worn by countless celebrities and style icons, cementing its status as a fashion staple. It has also been featured in various films and television shows, further adding to its cultural significance.

Whether worn as an everyday accessory or for a special occasion, the Bulgari Serpenti watch is a timeless piece that embodies both elegance and edginess.

B.zero1 ring
the most iconic ring designs jewellery

The Bulgari B.zero1 ring is a luxurious piece of jewellery that has become an iconic symbol of the Bulgari brand. Its design is inspired by the Colosseum in Rome, which is reflected in its unique spiral shape.

The B.zero1 ring is available in a variety of styles, including white, yellow, and rose gold, as well as platinum. It also features a range of finishes, including a polished or matte surface or a combination of the two.

What sets the B.zero1 ring apart from other rings is its ability to be worn in a multitude of ways. Its design allows for it to be stacked with other B.zero1 rings or worn on its own as a statement piece. The ring’s versatility has made it a popular choice for both casual and formal occasions.

The Bulgari B.zero1 ring is not only a beautiful piece of jewellery, but it also represents the brand’s commitment to innovation and creativity. Its design is a testament to the brand’s heritage and its ability to adapt to changing trends while maintaining its unique identity.

Parentesi Necklace
most iconic jewellery necklace

The design of the Bulgari Parents necklace is inspired by the architectural motifs of ancient Rome, particularly the Roman roads and the pavements of the city.

The name “Parentesi” means parenthesis in Italian, and it refers to the small rectangular shapes that are linked together to form the necklace. Each of these shapes is made of gold and is set with diamonds, creating a stunning and intricate pattern that sparkles in the light.

The Parentesi necklace is a versatile piece of jewellery that can be worn with both formal and casual outfits. It can add a touch of glamour to a simple dress or be the perfect complement to a more elaborate evening gown.

This necklace has been worn by many celebrities and fashion icons over the years, including Elizabeth Taylor, Audrey Hepburn, and Naomi Watts. It has also been featured in various movies and TV shows, cementing its place as a true classic in the world of fashion.

The Bulgari Parentesi necklace is a testament to the timeless beauty and craftsmanship of fine jewellery. It is a piece that will be treasured for generations to come and will always be a symbol of elegance and sophistication.

Read more about Bulgari:

What To Consider When Buying Jewellery As An Investment.

If you are considering buying jewellery as an investment, there are several things to consider to ensure you make a wise investment decision. Here are some factors to keep in mind:

  • Quality: High-quality jewellery made of precious metals such as gold, platinum, or silver and precious gemstones such as diamonds, rubies, and emeralds tend to hold their value over time. Consider investing in pieces with high-quality materials that are durable and long-lasting.
  • Rarity: The rarer the piece, the more valuable it is likely to be. Look for unique and unusual pieces that are hard to come by.
  • Brand: Established jewellery brands with a strong reputation for quality and craftsmanship tend to hold their value over time. Research well-known brands and their pieces before making a purchase.
  • Condition: The condition of the jewellery is an important consideration when making an investment. Look for pieces that are in excellent condition with no damage or repairs.
  • Authentication: Make sure the jewellery is authentic and comes with proper documentation, such as a certificate of authenticity, to prove its provenance.
  • Market demand: Consider the current market demand for the type of jewellery you are considering investing in. If there is a high demand for a certain type of jewellery, it is likely to hold its value well.
  • Investment goals: Determine your investment goals and consider the potential return on investment. Remember that jewellery is a long-term investment and may take several years to appreciate in value.
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