Get Ready for the Shopping Spree! Amazon Prime Day Returns July 11-12

amazon prime day 2023

The wait is over! Amazon has officially announced the return of its much-anticipated shopping event, Prime Day, kicking off at 3 a.m. EDT on July 11 and wrapping up on July 12.

Amazon Prime members, brace yourselves for an avalanche of discounts, including brand-new “Invite-only deals” that offer exclusive Prime Day bargains expected to be snapped up quickly.

What To Expect From Amazon Prime Day 2023?

This year’s Prime Day promises massive savings on top-notch brands, such as Lancôme, Kérastase, Peloton, Victoria’s Secret, YETI, The Drop, and Sony.

Additionally, members will have the opportunity to snag incredible Amazon-exclusive deals from D’Amelio Footwear, OPI, and Alo Yoga. From Bose to Hey Dude to Theragun, Amazon is set to serve up its lowest prices so far in 2023 on select products.

Furthermore, Amazon is dedicating a portion of its Prime Day event to bolster small businesses. Shoppers in the U.S. can expect more deals on small business products than any previous Prime Day.

But that’s not all. During the event, shoppers should stay glued to their screens as new deals will appear every 30 minutes during select periods. Get ready for a roller coaster of shopping fun!

Sneak Peak at Amazon’s Own Brand Offers at The Amazon Prime Day 2023

amazon prime 2023 landing page

Alongside the announcement, Amazon offered a sneak peek of the event: a bright yellow background featuring a disco ball hovering above an array of items including an Amazon box, a blue plastic purse, and a mirror with an orange watch. Scattered confetti, bracelets, and an earring give the image a festive party feel.

Amazon has also introduced its early bird deals, presenting 12 early deals and offers. Excitingly, these deals extend beyond, with the “Buy with Prime” initiative, including discounts of up to 66% off select Ring bundles and up to 55% off select Alexa-enabled devices.

amazon devices amazon prime day offers 2023

How To Get The Most Out Of Amazon Prime Day 2023

To ensure you get the most out of this colossal shopping event, Amazon has provided five useful tips:

  • Sign up for the new Invite-only deals program. Stand a chance to score Prime Day’s best deals, including deep discounts on Amazon Fire TV, Bulova Men’s Marine Star Chronograph, JBL Live Noise Cancelling Headphones, and more.
  • Set up personalized deal alerts to be notified of deals related to your recent Amazon searches and recently viewed items.
  • Explore all delivery options available, including Same-Day Delivery in over 90 U.S. metro areas, free delivery to Amazon Lockers or Counters, or specific delivery day preferences with Amazon Day.
  • Leverage Alexa for deal notifications on products added to your Wish List, Cart, or Save for Later.
  • Finally, ask Alexa to remind you when Prime Day begins, so you won’t miss a moment of this spectacular event.

If you’re not a Prime member yet, there’s still time. You can join Prime or start a free trial to participate in this year’s event and maximize your Amazon shopping experience.

The History of Prime Day – 9 Years of Amazon’s Biggest Deal Event

In a recap of its nine-year history, Amazon’s Prime Day has yet again proven to be the titan’s biggest deal event. Since its inception on July 15, 2015, on Amazon’s 20th birthday, the Prime Day event has consistently offered exclusive deals to Prime members, benefiting both top brands and emerging small businesses.

In a look back at Prime Day 2022, the event, held on July 12-13, saw participation from more than 20 countries. The event boasted record-breaking figures, with Prime members snapping up over 300 million items globally – a staggering number that cemented the event as Amazon’s most successful Prime Day yet. The shopping frenzy also resulted in Prime members saving over $1.7 billion, a higher amount than any previous Prime Day.

What’s notable about the 2022 event was the tremendous success of independent sellers, primarily small and medium-sized businesses. Their sales growth within Amazon’s store outperformed that of Amazon’s own retail business, marking the event as a significant platform for these businesses.

Some intriguing trends were observed during the event. Prime members worldwide shopped most feverishly between 9 a.m. and 10 a.m. PT on Tuesday, July 12. The speed of purchasing was a dizzying 100,000 items per minute.

Popular categories included Amazon Devices, Consumer Electronics, and Home products, with top-selling items ranging from premium beauty brands like LANEIGE and NuFACE to Apple Watch Series 7, and even diapers from Pampers and The Honest Company.

Small businesses reaped significant benefits from the event. In the three weeks leading up to Prime Day, customers supported these businesses, generating over $3 billion in sales, part of the Support Small Businesses to Win Big Sweepstakes. During this period, customers also purchased more than 100 million items from these small businesses.

Amazon Live also took centre stage during Prime Day 2022, with live streams racking up over 100 million views. Thousands of creators leveraged the platform, streaming their content throughout the event. From these figures, it’s clear that Amazon’s Prime Day has become more than just a shopping event – it’s a global phenomenon that combines retail, entertainment, and community support, all into one.