The Hottest Activewear brands For Women 2023

hottest activewear brands 2023

The workout clothes market is expected to have an annual growth rate of 6.2% from 2022 to 2032*. While COVID-19 had big negative effects on nearly every industry, the workout clothes industry grew. The rise in the number of celebrity yoga channels on different social media platforms was one of the reasons for the popularity of workout clothes, and it seems like this is a trend that will continue to grow even stronger in coming years.

In a profitable market, there is always a lot of competition and new brands are constantly entering the scene. So what are the hottest activewear brands for women in 2023?

Read more: Waist-trainers – Do they actually work?

5 Hottest Activewear Brands For Women 2023

Of all the sub-categories in workout clothes market, the global yoga clothing market is one of the fastest growing. It is projected to grow at a CAGR of 8.4% until 2028. It’s interesting to note taht many of the most prominent activewear brands for women right now have started from yoga clothes.

But nowadays, training clothes are increasingly used outside of training and the boundaries are becoming blurred as to what type of clothes are actually meant for a particular sport.

Alo Yoga

Hottest Activewear Brands For Women 2023

Founded in Los Angeles back in 2007, Alo Yoga had a mission to make yoga accessible for everyone by creating apparel specifically designed with comfort and style.

They set out on their journey with the dream of spreading positivity all over the world – from those looking to experience something new and transformational, to expert yogis who wear only Alo because it enhances their practice.

Even celebrities have jumped onboard as this is so much more than just gear for your mat; It’s also a contemporary street brand.


Lululemon Athletica is a global powerhouse, revolutionizing the way we approach athletic wear and lifestyle apparel. Established in 1998 as an innovator of yoga clothing, it has since grown to become one of Canada’s most successful international companies with over 574 stores spanning across the globe.

From its humble roots providing comfortable activewear for local yogis all those years ago to becoming part-and-parcel of everyday life today – Lululemon stands proudly at the forefront of fashion and fitness.


Nike hardly needs any further introduction. Regardless of the sport, the company is represented as one of the biggest brands on the activewear market. Nike was also one of the brands that managed to grow during the difficult pandemic years.

Girlfriend Collective

Girlfriend Collective is a Seattle-based activewear innovator taking the fashion industry in an eco-friendly direction. Their top of the line athletic gear not only works hard for you, but also helps keep our planet clean.

From post consumer water bottles and fishing nets to fabric scraps; Girlfriend Collection repurposes waste materials into stylishly sustainable sports apparel while their packaging stays 100% recyclable too.


Jennifer Bandier, a powerful woman with an eye for fashion, founded the brand Bandier in 2014. Frustrated by not being able to find the perfect activewear ensemble all-in-one place, Jennifer decided to create her own store—and what began as one small boutique in Southampton, New York, quickly blossomed into something much larger.

What sets this powerhouse apart is its connection of likeminded people; at their core lies a supportive community of women looking to share ideas and inspire each other through fitness and beyond.

*Future Market Insight